Motive Marketing provides Social Media Advertising and outsourced Social Media Management. We start by performing analysis of your target audience and the competitors in your space then format a strategy for the social platforms most frequented by your target market.
Social Media Advertising
Social Media Advertising is the process of paying to promote your business, content and offers across multiple social media platforms to drive traffic to your website. Regardless of your social media presence, social media advertising can deliver a constant stream of leads to your website as we are able to target ads based on the profile data of social media users.
Motive Media specialise in creating advertising campaigns across Facebook, Instagram, Twitter, LinkedIn, and You Tube. We can also craft specific in-app mobile adverts for other social platforms.
By working with you to create competitions and special promotions, we further increase the reach of your campaigns by ensuring your product becomes highly desired by your target market. An effective way to achieve this is through using video ads, as the organic reach and sharability of videos on social media has exploded in recent years.
Social Media Management
With the increase in mobile device use and activity on social media, it’s more important than ever to establish and maintain a strong social media presence no matter the size of your business. Our outsourced Social Media Management solutions can help you to get this right.
Motive Marketing will take you through an initial strategy session to work out which social platforms we will target based on your desired market and how much content we will create for each platform. Some clients prefer to create the content in house or manage parts of the social media content themselves – which is no problem. Your personal client manager will also work with you and your team to create the perfect outsourced solution and train any staff that are involved in executing the strategies.
Google algorithms look at social signals, such as people sharing your content or clicking on your content from social media pages, to determine SEO rankings. We therefore work to ensure your website and content are optimised for sharing across social platforms to increase the visibility of your business.
Every month your personal client manager will have a strategy session with you. In these sessions we take you through your social media performance, provide customised reports with analytics of individual social media posts, and look at social reach and user engagement. By interpreting this information we can immediately install any required retargeting campaigns to generate more leads into your business.