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Marketing Consultants: Acquire, Convert, Measure & Optimise, Retain & Grow

Marketing: Acquire, Convert, Measure & Optimise, Retain & Grow Chart

Acquire = Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media, Online PR etc.
Convert = User Experience, Rating & Reviews, Customer decision support etc.
Measure & Optimise = Web analytics, site performance monitoring, A/B and MVT testing etc.
Retain & Grow = customer service, personalisation, social media, email marketing and referrals etc.